By Chris Maxcer
MacNewsWorld
A widescreen Apple display looks nice alongside a Mac Pro, with their matching aluminum constructions. But beyond mere design aesthetics, what’s the value proposition for Apple’s lineup of pricey monitors? They definitely fall into the higher end of the market, so how do their features and specs compare with rivals’ elite offerings?
Apple (Nasdaq: AAPL)
gets a lot of criticism for the seemingly high retail prices of its Macs. While the PC and Mac pundits alike can spec out competing solutions and argue over value in terms of software and operating systems, what about displays? Computer monitors don’t ship with an operating system and free productivity software — displays are about as pure a hardware play as you can get these days. So who’s buying Apple displays, and why would someone buy an pricey Apple display, anyway?
Apple’s cheapest option, the 24-inch LED Cinema Display, comes in at a cool US$899 — ouch. It’s possible to buy two PCs with two monitors for that price. Apple’s second — and only other — option is the behemoth 30-inch Apple Cinema HD Display, which costs $1,799. It was first introduced way back in 2004.
Consumers can find displays of similar sizes for hundreds of dollars less from brands like Samsung
or HP (NYSE: HPQ)
, yet someone is buying Apple displays, right? Who? Why? Are the displays just cool eye candy designed to look nice next to a new MacBook Pro? Or is there more here than meets the eye?
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