Apple's 27-inch LED Cinema Display ships in September

The new Cinema Display has 2560 x 1440 resolution and 60% more screen real estate than the current 24-inch LED display and will cost $999.  Of course that 24-inch and the 30-inch models have now been pulled and only available stocks remain available.

“With built-in MagSafe charging, iSight camera, speakers, and USB ports, the LED Cinema Display is ideal for MacBook and MacBook Pro users,” said Apple’s senior vice president of Worldwide Product Marketing, Philip Schiller. “With its massive 2560 x 1440 resolution, the new 27-inch LED Cinema Display is a perfect fit with our powerful new Mac Pro, and it gives iMac users an easy way to double their screen real estate.”

The new, larger 27-inch LED Cinema Display features a 16:9 edge-to-edge glass display on an aluminum stand with an adjustable hinge that makes tilting the display easy. It displays vivid colors and exceptionally high contrast by utilizing a premium display technology called in-plane switching (IPS) to provide a brilliant image across an ultra wide 178 degree viewing angle.

The new LED Cinema Display now also includes a new ambient light sensor which automatically adjusts the display brightness based on external lighting conditions and uses only as much energy as necessary to provide an optimum viewing experience. 

source:appleinsider

Putting Apple Displays Under the Microscope

By Chris Maxcer
MacNewsWorld

A widescreen Apple display looks nice alongside a Mac Pro, with their matching aluminum constructions. But beyond mere design aesthetics, what’s the value proposition for Apple’s lineup of pricey monitors? They definitely fall into the higher end of the market, so how do their features and specs compare with rivals’ elite offerings?

Apple (Nasdaq: AAPL) gets a lot of criticism for the seemingly high retail prices of its Macs. While the PC and Mac pundits alike can spec out competing solutions and argue over value in terms of software and operating systems, what about displays? Computer monitors don’t ship with an operating system and free productivity software — displays are about as pure a hardware play as you can get these days. So who’s buying Apple displays, and why would someone buy an pricey Apple display, anyway?

Apple’s cheapest option, the 24-inch LED Cinema Display, comes in at a cool US$899 — ouch. It’s possible to buy two PCs with two monitors for that price. Apple’s second — and only other — option is the behemoth 30-inch Apple Cinema HD Display, which costs $1,799. It was first introduced way back in 2004.

Consumers can find displays of similar sizes for hundreds of dollars less from brands like Samsung or HP (NYSE: HPQ) , yet someone is buying Apple displays, right? Who? Why? Are the displays just cool eye candy designed to look nice next to a new MacBook Pro? Or is there more here than meets the eye?

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