Retail traffic shows lower iPhone, higher Mac sales
Wednesday, April 15, 2009 at 11:53AM Recent monitoring of 25 hours of foot traffic at Apple Stores may suggest some unexpected figures for Apple’s Q2 2009 results, claims Piper Jaffray. The research firm fanned out to regular and flagship stores across the US, and noted a weighted average of 22 iPhones being sold per day. The figure is said to indicate a 15 percent drop from Q1, and numbers substantially below the November average of 28 and the July and August averages of 95.
While suggesting sales of only 3.7 million iPhones for the quarter, it is thought that Apple may still be able to meet a target of 4.4 million when sales outside of the US are taken into account. The company may have no problems however meeting Mac expectations, as a weighted average of 28 Macs sold per day is said to be well beyond current modeling. The discrepancy is attributed to the March refresh of Mac desktops, and may hint at quarterly sales of 2.2 million rather than the 2.1 million suggested by the Street.
Piper has also begun its first monitoring of iPod sales at Apple Stores, noting that it does not have any figures to compare a weighted average of 44 against. Nevertheless, the firm suggests that the average is consistent with Street predictions of 10 million in iPod sales during Q2. Piper’s price target for Apple stock remains at $180.
source:macnn
















