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Wednesday
Sep092009

Summary of 'It's Only Rock and Roll' Media Event

Here is the summary of the event as it happened:

  • Steve Jobs on stage for presentation and receiving a standing ovation.
  • Going to talk about music, but first iPhone. Over 30 million iPhones sold in 2 years. 1.8 billion apps sold.
  • New today: iPhone OS 3.1. Free. Brings “Genius” to apps. 30,000 ringtones for $1.29 each.
  • Now for music. 8.5 billion iTunes songs sold, 100 million accounts. #1 music retailer in the world.
  • Introducing iTunes 9: Genius database expanded to include “Genius Mixes”, which automatically plays songs from your library that go together
  • New syncing options: artists, genres, etc. Also for photos and movies. Manage iPhone apps in iTunes: arrange home screens.
  • Home sharing to manage copying of songs, TV shows, apps, etc. to up to 5 computers in your house.
  • Cleaner layout for iTunes Store.
  • iTunes LP: Album packages with tons of bonus material - lyrics, photos, videos, etc.
  • Now showing a demo of iTunes 9.
  • iTunes Extras: Bonus material for movies. Similar to DVD bonus features, but also includes interactive material.
  • Schiller on stage to talk about iPods.
  • Over 220 million sold to date, 73.8% market share. iPod touch is fastest growing product. Over 20 million sold. Plus 30 million iPhones.
  • Fastest growing product is the iPod touch: sold 20 million of them. Going over why it’s so great…music, video, apps, internet, etc. Great gaming device.
  • 21,178 games and entertainment apps on the iPhone/iPod touch. 3,680 for Nintendo DS, 607 for Sony PSP. Now showing video montage of games.
  • Developer demos: First up, Ubisoft to talk about Assassin’s Creed II. Simultaneous release with other platforms. Put your own photos on wanted posters.
  • Tapulous: Previewing Riddim Ribbon, a racing/music game.
  • Gameloft: New FPS called “Nova”. Very “Halo-like.”
  • EA: Showing off Madden NFL 2010 to wrap up the demos.
  • Schiller back on stage. Talking about iPod touch…most affordable gateway to the App Store. Dropping price on 8 GB model from $229 to $199.
  • New iPod touch price points: $199 for 8 GB, $299 for 32 GB, $399 for 64 GB.
  • Also making the 32/64 GB versions faster, with ability run OpenGL|ES 2.0 like the iPhone 3GS.
  • iPod classic bumped from 120 GB to 160 GB. Same $249 price point.
  • iPod shuffle: New third-party headphones with iPod shuffle controls built-in.
  • Now five colors for the shuffle: $59 for 2 GB and $79 for 4 GB.
  • One more thing: video cameras in iPod nanos. Also includes a speaker.
  • Also adding an FM radio, and Genius Mixes.
  • Built-in pedometer for Nike+, larger display.
  • 8GB for $149, 16GB for $179. Bright, glossy colors. Available today.
  • Closing performance from Norah Jones.

source:macrumors

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