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Thursday
Apr302009

who needs a new iphone, when the old is so good?

JD Power gave Apple’s iPhone the highest score on its consumer satisfaction study for cellphones in early 2009. The touchscreen device earned a score of 791 out of 1,000 and beat out both those in its own smartphone category as well as traditional phones. The owners commenting on the phone gave it especially high marks for ease of use, the quality of the operating system, the feature set and the hardware design.

Smartphone Study Highlights

Some key highlights of the 2009 Wireless Consumer Smartphone Customer Satisfaction Study—Volume 1 include:

  • More than 40 percent of smartphone users report entirely replacing landline calling with mobile phone calling, while only 28 percent of traditional handset owners have done the same.
  • Apple ranks highest among smartphone manufacturers with a score of 791, performing particularly well in ease of operation, operating system, features and physical design. LG (772) and Samsung (759) follow Apple in the rankings.
  • Among smartphone users, overall satisfaction has increased considerably since November 2008, the last time that particular type of user was surveyed.
  • Smartphone users report sending and receiving an average of 17 e-mails per day on their phones, and 82 percent of smartphone owners report regularly using their phone’s personal information management (PIM) capabilities—such as address books and to-do lists—to stay better organized.

About the Studies
The 2009 Wireless Consumer Smartphone Customer Satisfaction Study—Volume 1 and the 2009 Wireless Traditional Mobile Phone Evaluation Study—Volume 1 are based on experiences reported by 15,270 traditional mobile phone and 2,648 smartphone users who have owned their current mobile phone for less than two years. The studies were fielded between July and December 2008.

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