Were Blu-ray drives pulled from new iMacs at last moment?

Blu-ray drives were pulled as an option for upcoming iMacs with little time to spare, anonymous sources claim. People described only as “close” to Apple say that Blu-ray support was originally anticipated for a near-future iMac refresh, but that it was nixed just before the computers went into production last month. Regardless, buyers would only have been able to get a Blu-ray drive as part of a custom order.
The claim may reinforce earlier rumors to the same effect. Apple CEO Steve Jobs has in the past described the Blu-ray format as a “bag of hurt;” the company may however be feeling pressure to add support, for several reasons. Aside from offering a marketing hook, the technology is now available for a number of rival Windows PCs. It is also of use for video work, watching movies and an alternate means of backup.

source:macnn